Growth hacking is a marketing strategy that focuses on rapid experimentation and testing of different marketing tactics to identify the most effective ways to grow a business or product. Growth hackers use a combination of marketing, data analytics, and product development techniques to drive growth and achieve specific business goals.

Here are some key features of growth hacking:

1. Metrics-driven approach: Growth hackers use data and analytics to measure the success of their marketing efforts and identify areas for improvement.

2. Agile methodology: Growth hacking involves rapid experimentation and testing of different marketing tactics to find the most effective ways to drive growth.

3. Multi-channel marketing: Growth hackers use a variety of marketing channels, such as social media, email marketing, content marketing, and paid advertising, to reach their target audience and drive growth.

4. Product-focused approach: Growth hacking often involves making changes to the product or service to optimize user acquisition and retention.

5. Viral marketing: Growth hackers often use viral marketing techniques, such as referral programs, to encourage users to share the product or service with others.

6. Lean startup methodology: Growth hacking is often associated with the lean startup methodology, which involves developing a minimum viable product (MVP) and iterating based on customer feedback.

Overall, growth hacking is a data-driven, experimental approach to marketing that focuses on achieving rapid growth through a combination of product development and marketing tactics. It’s a popular strategy among startups and tech companies, but can be applied to businesses of all sizes and industries.